Odd Pears Campaign
Odd Pears is an Australian-based company founded by Brock Skyes. They sell socks in Pears, not pairs. A Pear is three individual socks, two matching, one odd.
"Lonely people are usually lonely not because of hideous deformity or odor or obnoxiousness […] Lonely people tend, rather, to be lonely because they decline to bear the psychic costs of being around other humans. They are allergic to people. People affect them too strongly.
Lonely people at home still crave sights and scenes, company."
David Foster Wallace, “E Unibus Pluram”, A Supposedly Fun Thing I’ll Never Do Again: Essays and Arguments. (via evebadia